La percepción del turista sobre la competitividad de destinos turísticos

Carlos Mario Amaya-Molinar, Ana Pricila Sosa-Ferreira, Ileana Ochoa-Llamas, Pedro Moncada-Jiménez

Resumen

A partir de una revisión de la literatura académica, el trabajo identifica algunos de los factores e indicadores más citados en el campo de estudio de la competitividad de destinos turísticos para diseñar una encuesta realizada entre turistas en Cancún, México. Se realizó un análisis factorial exploratorio con los datos recogidos, obteniendo como resultado la reducción de doce factores de competitividad mencionados con mayor frecuencia en la literatura académica a cinco: Marketing de destino y atracciones, Gestión y seguridad de los destinos, Patrimonio cultural, Adopción de las TIC y Transporte. El estudio confirma las contribuciones de varias obras sobre el tema, aunque algunos de los supuestos más comunes en la literatura del tema no fueron corroborados.


Palabras clave

Destino; Competitividad; Turismo; Imagen; Análisis exploratorio; Factor

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DOI: https://doi.org/10.14198/INTURI2017.14.01



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