Competitividad, legado económico e impacto en el turismo: Copa del Mundo/Competitiveness, economic legacy and tourism impacts: World Cup

Thays Cristina Domareski Ruiz, Adriana Fumi Chim Miki, Francisco Antonio Dos Anjos

Resumen

Los impactos del legado turístico son un importante motivo para los países acoger un mega evento. Estos eventos generan legados a corto, mediano y largo plazo en la imagen de destino, así como a nivel económico y sociocultural. El objetivo del artículo fue mostrar la evolución a corto plazo de los indicadores de legado económico de mega eventos deportivos considerando dos años antes y dos años después de cada evento. A través de un análisis exploratorio se verificó el nivel de empleo turístico, la inversión total y el PIB turístico de los países que acogieron las últimas tres Copas Mundiales de la FIFA. Además, se analizó las fortalezas competitivas del país en el año en que ocurrió el mega evento en base a los pilares del Índice de Competitividad Turística y de Viaje (TTCI). Este análisis explicativo y descriptivo está basado en datos secundarios. La revisión de la literatura señala la infraestructura como el pilar competitivo central para un país recibir un mega evento deportivo. Sin embargo, los resultados no indicaron este punto como una fortaleza en los últimos países elegidos. Además, el legado económico aumentó después del mega evento deportivo, pero no en todos los hosts analizados. Por lo tanto, la asunción de los efectos positivos generados por los mega eventos deportivos no se consolida y así se recomienda investigaciones futuras bajo la perspectiva del legado para establecer indicadores y análisis sobre el impacto en el país anfitrión generado por un mega evento.


Palabras clave

Mega eventos deportivos; Competitividad turística; Legado económico; Impacto del turismo

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DOI: https://doi.org/10.14198/INTURI2019.17.03





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