Evaluación de la cultura organizacional en empresas hoteleras sostenibles de Mazatlán

Juan Pedro Ibarra-Michel, Mónica Velarde-Valdez, Elizabeth Olmos-Martínez, María Aída Santillan-Nuñez

DOI: https://doi.org/10.14198/INTURI2019.17.04


La presente investigación presenta los resultados de cuatro estudios de caso en empresas hoteleras ubicadas en Mazatlán, México y que se orientan hacia la sostenibilidad como forma de administrarse y hacer negocios. El objetivo fue realizar una evaluación de la cultura organizacional de estas empresas que pretenden ser identificadas como sostenibles. El estudio se realiza con la premisa de darle continuación a trabajos anteriores sobre el tema ya realizados, que utilizaron el Organization Culture Assesment Instrument (OCAI)1 para la evaluación de la cultura, con la diferencia de que aquí se utilizaron además instrumentos de corte cualitativo como la entrevista y la observación no participante. Los resultados muestran una orientación, en todos los casos de estudio, hacia una cultura organizacional de tipo clan lo cual difiere en cuanto a los que obtuvieron los autores mencionados, por lo que se infiere que el contexto geográfico, cultural e histórico juega un papel determinante en cuanto a la forma en que se puede alcanzar la sostenibilidad en una empresa.

Palabras clave

Cultura Organizacional; hostelería; Sustentabilidad

Texto completo:

PDF (652,49 kB) Estadísticas


Abett L, Coldham A, & Whisnant R. (2010). Organizational culture and the success of corporate sustainability initiatives: An empirical analysis using the competing values framework, MS thesis. University of Michigan: Ann Arbor, MI.

Andrews, S. B., Basler, C. R., & Coller, X. (2002). Redes, cultura, e identidad en las organizaciones. Reis, 31-56.

Bansal, P. (2002) “The Corporate Challenges of Sustainable Development”, The

Academy of Management Executive, vol. 16, no. 2, pp. 122-131

Baumgartner, R. J. (2009). Organizational culture and leadership: Preconditions for the development of a sustainable corporation. Sustainable development, 17(2), 102-113.

Bell, D. (1976). The cultural contradictions of capitalism. Basic Books.

Benn S., Dunphy D., & Griffiths A. (2006). “Enabling Change for Corporate Sustainability: An Integrated Perspective”. Australasian Journal of Environmental Management. Volume 13, 156-166.

Berno T. & Bricker B. (2001). “Sustainable tourism development: the long road from theory to practice”. International Journal of Economic Development 3, 3, 2001, pp. 1-18.

Bohdanowicz P., Simanic B. & Martinac I., (2005). Sustainable hotels– environmental reporting according to Green Globe 21, Green Globes Canada/Gem UK, Ihei Benchmarkhotel and Hilton environmental reporting. The 2005 World Sustainable Building Conference. Tokyo, Japan.

Boje, D. & Dennehy's, R. (1999). Pre-Modern, Modern, Postmodern: What Is The Story? Managing in the Postmodern World. Kendall/Hunt publishing Company. 3rd Edition.

Boonstra J.J. (2013) Cultural Change and Leadership in Organizations: A Practical Guideto Successful Organizational Change, First Edition. John Wiley & Sons, Ltd. Published 2013.

Bramwell, B. & Alletorp, L. (2001) “Attitudes in the Danish Tourism Industry to the Roles of Business and Government in Sustainable Tourism”, International Journal of Tourism Research, No. 3, pp. 91-103.

Bruns-Smith, A., Choy, V., Chong, H., & Verma, R. (2015). Environmental sustainability in the hospitality industry: Best practices,guest participation, and customer satisfaction [Electronic article].Cornell Hospitality Report, 15(3), 6-16.

Carton, W. (2009). Nature and the Myth of a Sustainable Capitalism (Doctoral dissertation, Master Thesis, Aalborg University).

Cheney G, Christensen LT, Zorn TE, Ganesh S 2004. Organizational Communication in an Age of Globalization: Issues, Reflections, Practices. 1. ed. Chicago: Waveland Press, Inc.

Chen, J.S., Sloan, P. & Legrand, W. (2009), Sustainability in the Hospitality Industry. Elsevier, Maryland Heights, MO.

Denison, D. R. (1990). Wiley series on organizational assessment and change. Corporate culture and organizational effectiveness. Oxford, England: John Wiley.

Desson, K., & Clouthier, J. (2010, November). Organizational culture–why does it matter. In Symposium on International Safeguards International Atomic Energy Agency Vienna, Austria.

Doody, H. (2010). What are the barriers to implementing environmental practices in the Irish hospitality industry? In Tourism and Hospitality Research in Ireland Conference (THRIC). Shannon College Ireland.

Dunphy, D. C., Griffiths, A., & Benn, S. (2003). Organizational change for corporate sustainability: A guide for leaders and change agents of the future. London: Routledge.

Eccles, R. G., Perkins, K. M., & Serafeim, G. (2012). How to become a sustainable company. MIT Sloan Management Review, 53(4), 43.

Eccles, R.G., loannou, l., & Serafeim, G. (2012). “The lmpact of a Corporate Culture of Sustainability on Corporate Behavior and Performance”, working paper 17950,National Bureau of Economic Research Working Paper Series, Cambridge, Massachusetts, March 2012.

Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.

Esty D. C. & Winston A. S., (2006) Green to Gold. Yale University Press, New Haven and London, 2006.

Ferdig, M. A. (2009) “Sustainability Leadership Relational Model and Practice”

Sustainability Leadership Institute© 2009

Ganescu, M. C. (2012). “Corporate social responsibility, a strategy to create and consolidate sustainable businesses”. Theoretical and Applied Economics Volume XIX (2012), No. 11(576), pp. 91-106.

Goldstein, K.A. & Primlani, R.V. (2012), “Current trends and opportunities in hotel sustainability”. Hospitality net. Recuperado de:


Griffiths, A., & Petrick, J. A. (2001). “Corporate architectures for sustainability”. International Journal of Operations & Production Management, 21(12): 1573–1585.

Haanes K., Michael D., Jurgens J. & Subramanian S. (2013). “Making Sustainability Profitable”. Harvard Business Review. March 2013.

Hancock D.R. & Algozzine B. (2006). Doing Case Study Research, A Practical Guide for Beginning Researchers. Teachers College, Columbia University, New York.

Harrington, James H., Voehl, Frank and Voehl, Christopher (2014). “Model for Sustainable Change”. Project Management Institute Inc. Recuperado de:


Hofstede, G. (1991). Organizations and cultures: Software of the mind. McGrawHill, New York.

Hofstede, G. (1994). The business of international business is culture. International business review, 3(1), 1-14.

Inglehart, Ronald (1990). Culture shift in advanced industrial society. Princeton: Princeton University Press.

Khairat G. & Maher A. (2012). “Integrating sustainability into tour operator business: an innovative approach in sustainable tourism”. Tourismos: an international multidisciplinary journal of tourism. Number 1, Spring-Summer 2012, pp. 213-233.

Lambin, J. J. (2009). Capitalism and sustainable development. Symphonya. Emerging Issues in Management, (2), 3-9.

Linnenluecke, M. K., & Griffiths, A. (2010). Corporate sustainability and organizational culture. Journal of world business, 45(4), 357-366.

Liodakis, G. (2010). Political economy, capitalism and sustainable development. Sustainability, 2(8), 2601-2616.

Lozano, R. (2013). “A Holistic Perspective on Corporate Sustainability Drivers”. Corporate Social Responsibility and Environmental Management Corp. Soc. Responsib. Environ. Mgmt. 22, 32–44 2015

Merriam, S. B. (1998). Qualitative research and case study applications in education. San Francisco: Jossey-Bass.

Morelli, J. (2011) "Environmental Sustainability: A Definition for Environmental

Professionals," Journal of Environmental Sustainability: Vol. 1: Iss. 1, Article 2.

Mowforth, M. & Munt, I. (2009) Tourism and Sustainability: New Tourism in the Third World, 3rd edition. London: Routledge.

Nelson, J. (2011) “Corporate Sustainability Leadership at The Edge”. University of Cambridge, Programme for Sustainable Leadership. Cambridge UK.

Pizman, A. (2008) “Green Hotels: A fad, ploy or fact of life”. International Journal of Hospitality Management, March 2009, Issue 1, p. 1

Pojasek, R. B. (2007), “A framework for business sustainability.” Environmental Quality Management, 17: 81–88.

Porter, T., & Derry, R. (2012). Sustainability and business in a complex world. Business and Society Review, 117(1), 33-53.

Porter, M. E., & Kramer, M. R. (2006). Strategy and society: the link between corporate social responsibility and competitive advantage. Harvard business review, 84(12), 78-92.

Pryce, A.H. (2001), “Sustainability in the hotel industry”, Travel and Tourism Analyst, Vol. 6, pp. 95-114.

Redclift, M. (1993). “Sustainable development, values, needs, rights”. Environmental values 2 No. 1 (1993) pp. 3-20.

Rodríguez Peñuelas, M. A. (2010). Métodos de investigación. 1ra. Edición, México. Ed. Universidad Autónoma de Sinaloa.

Schein, E. H., (2009). Organizational Culture and Leadership: A Dynamic View. 2nd ed. Jossey-Bass, San Francisco.

Senge, P. M., Carstedt, G., & Porter, P. L. (2001). Innovating our way to the next industrial revolution. MIT Sloan management review, 42(2), 24.

Scott, W. R. (2003). Organizations: Rational, natural, and open systems. Upper Saddle River, NJ: Prentice-Hall.

Stake, R. E. (1995). The art of case study research. Thousand Oaks, CA: Sage Publications.

Sugita, M., & Takahashi, T. (2015). Influence of corporate culture on environmental management performance: An empirical study of japanese firms. Corporate Social Responsibility and Environmental Management, 22(3), 182-192.

SECTUR, Secretaria de Turismo (2017). Resultados de la actividad hotelera octubre 2017. Sistema Nacional de la Información Estadística del Sector Turismo. México.

Swarbrooke, J. (1999) Sustainable Tourism Management, Wallingford: CABI

Tibbs, H. (2011). “Changing Cultural Values and the Transition to Sustainability”. Journal of Futures Studies, March 2011, 15(3): 13 - 32

Wallis, V. (2010). Beyond "Green Capitalism". Monthly Review, 61(9), 32.

Way, C. (2010). “Sustainability Change Management: We’ve Had the Green Audit...Now What?”. Strategic Sustainability Consulting. Recuperado de:


Willard, B. 2002. The Sustainability Advantage: Seven Business Case Benefits for a Triple Bottom Line. New Society Publishers, Gabriola Island, BC.

Yin, R. K. (1994). Case study research. Design and methods. Sage. Londres

DOI: https://doi.org/10.14198/INTURI2019.17.04

Copyright (c) 2019 Juan Pedro Ibarra-Michel, Mónica Velarde-Valdez, Elizabeth Olmos-Martínez, María Aída Santillan-Nuñez

Licencia de Creative Commons
Este obra está bajo una licencia de Creative Commons Reconocimiento 4.0 Internacional.