Análisis de la dispersión del gasto turístico en destinos sobreexplotados a través del uso de nuevas tecnologías: el caso de Granada, España

Julio Vena Oya, José Alberto Castañeda García, Miguel Ángel Rodríguez Molina

DOI: https://doi.org/10.14198/INTURI2021.21.6

Resumen

El propósito de este trabajo es el estudio de la dispersión geográfica del gasto realizado por los turistas domésticos en un microdestino cultural como es la ciudad de Granada, España. Para ello, se realiza un análisis de regresión de clases latentes para tratar de identificar los factores que afectan a dicha dispersión. Dichos gastos fueron representados en diferentes mapas de calor para poder observar las zonas sobreexplotadas de la ciudad. Respecto a los resultados, se identificaron dos segmentos los cuales difieren en cuanto a la dispersión del gasto, con base en su edad y visitas previas al destino. La elevada presión turística de este tipo de destinos está comenzando a ser un grave problema para los mismos, por ello esta investigación trata de aportar conclusiones relevantes en cuanto a la gestión de dichas aglomeraciones, así como para la identificación de localizaciones de interés, las cuales procuren una correcta instalación de los servicios turísticos.

Palabras clave

Turismo cultural; Distribución del gasto; Segmentación del turista; Mapas de calor

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DOI: https://doi.org/10.14198/INTURI2021.21.6





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