OSORIO ANDRADE, C. F.; ARANGO PASTRANA, C. A.; RODRIGUEZ OREJUELA, A. Effectiveness of Instagram spokespersons for rural hotels: gender roles and popularity in digital engagement and reservations. Investigaciones Turísticas, [S. l.], n. 31, p. 146–165, 2026. DOI: 10.14198/INTURI.30082. Disponível em: https://investigacionesturisticas.ua.es/article/view/30082. Acesso em: 9 feb. 2026.