Osorio Andrade, Carlos Fernando, Carlos Alberto Arango Pastrana, y Augusto Rodriguez Orejuela. 2026. «Effectiveness of Instagram Spokespersons for Rural Hotels: Gender Roles and Popularity in Digital Engagement and Reservations». Investigaciones Turísticas, n.º 31 (enero):146-65. https://doi.org/10.14198/INTURI.30082.