Técnicas y estrategias para desarrollar el turismo experiencial en humedales

María José Viñals Blasco, Pau Alonso-Monasterio

Resumen

Se han llevado a cabo numerosos esfuerzos en materia de Comunicación, Educación, Concienciación y Participación (CECoP) desde diversas administraciones y organizaciones conservacionistas en relación a la conservación de los humedales, pero los resultados han sido discretos si se comparan con los obtenidos en otros ecosistemas. Los humedales no gozan todavía del aprecio de la mayoría del público generalista, aunque son destinos habituales para ecoturistas especializados (p.e. observadores de aves).

Este trabajo identifica y analiza, por una parte, las causas de esta situación como son la complejidad de evidenciar los atractivos naturales de los humedales y la existencia de una percepción negativa de estos ecosistemas entre ciertos sectores del público.

Por otro lado, se presentan estrategias para abordar estas cuestiones y establecer una conexión más personal entre el público y los recursos que facilite el desarrollo de emociones en los visitantes. Así, se propone: un conocimiento en profundidad de los diferentes públicos, la identificación de nuevos iconos interpretativos, la puesta en valor del patrimonio intangible de los humedales, entre otros. Se describen también técnicas para reforzar la percepción sensorial de los visitantes in situ, ya que de ello depende, en gran medida, la satisfacción de la experiencia que, a su vez, está en la base de futuras actitudes y comportamientos proactivos de los visitantes en relación a la conservación, salvaguarda y disfrute de los humedales.


Palabras clave

Humedales; Experiencia turística; Emociones; Interpretación del Patrimonio

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DOI: https://doi.org/10.14198/INTURI2016.12.01



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