Evaluación de la cultura organizacional en empresas hoteleras sostenibles de Mazatlán

Juan Pedro Ibarra-Michel; Mónica Velarde-Valdez; Elizabeth Olmos-Martínez; María Aída Santillan-Nuñez

doi:10.14198/INTURI2019.17.04

Autores/as

Juan Pedro Ibarra-Michel Universidad Autónoma de Occidente, México https://orcid.org/0000-0002-7729-6474
Mónica Velarde-Valdez Universidad Autónoma de Occidente, México https://orcid.org/0000-0002-1937-8690
Elizabeth Olmos-Martínez Universidad Autónoma de Occidente, México https://orcid.org/0000-0002-7408-0811
María Aída Santillan-Nuñez Universidad Autónoma de Occidente, México https://orcid.org/0000-0002-9217-7094

DOI:

https://doi.org/10.14198/INTURI2019.17.04

Palabras clave:

Cultura Organizacional, hostelería, Sustentabilidad

Resumen

La presente investigación presenta los resultados de cuatro estudios de caso en empresas hoteleras ubicadas en Mazatlán, México y que se orientan hacia la sostenibilidad como forma de administrarse y hacer negocios. El objetivo fue realizar una evaluación de la cultura organizacional de estas empresas que pretenden ser identificadas como sostenibles. El estudio se realiza con la premisa de darle continuación a trabajos anteriores sobre el tema ya realizados, que utilizaron el Organization Culture Assesment Instrument (OCAI)1 para la evaluación de la cultura, con la diferencia de que aquí se utilizaron además instrumentos de corte cualitativo como la entrevista y la observación no participante. Los resultados muestran una orientación, en todos los casos de estudio, hacia una cultura organizacional de tipo clan lo cual difiere en cuanto a los que obtuvieron los autores mencionados, por lo que se infiere que el contexto geográfico, cultural e histórico juega un papel determinante en cuanto a la forma en que se puede alcanzar la sostenibilidad en una empresa.

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