La integración de emprendedores turísticos a redes de cooperación inter-empresarial en entornos rurales: Un análisis relacional

Erika Cruz Coria, Elizabeth Olmos Martínez, Juan Pedro Ibarra Michel

DOI: https://doi.org/10.14198/INTURI2022.23.4

Resumen

Las micro y pequeñas empresas turísticas y los emprendimientos comunitarios en el ámbito rural tienen que hacer frente a diversos desafíos impuestos por el entorno, además de encontrar estrategias para configurar destinos más innovadores. Las redes de cooperación inter-empresarial (RCI) son estructuras de relaciones sociales que les permiten aprovechar eficientemente los recursos locales y activar las capacidades empresariales. Se presenta una revisión de literatura que busca identificar los factores que determinan la integración social (ISI de los emprendedores turísticos en RCI en entornos rurales; simultáneamente se abordan las ventajas que estos factores generan para su participación en relaciones de cooperación. Es una investigación exploratoria y descriptiva que presenta la revisión de 92 artículos científicos de revistas internacionales. Se optó por un diseño articulado al Análisis Temático (AT) que permitió la creación de 41 subcategorías que corresponden a los factores y las ventajas de IS. Para el análisis de la relación entre estas se utilizó el software Atlas. ti y, Gephi para visualizar las relaciones y las comunidades de códigos a través de una red. Entre los factores determinantes están los fuertes lazos locales y los lazos con actores externos. Los primeros, influyen en la integración de los emprendedores a redes de cooperación local, mientras que los segundos en su integración en redes para la innovación. 


Palabras clave

integración social; emprendedores; turismo; cooperación; redes

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DOI: https://doi.org/10.14198/INTURI2022.23.4





Copyright (c) 2022 Erika Cruz Coria, Elizabeth Olmos Martínez, Judith Alejandra Velázquez Castro, Juan Pedro Ibarra Michel

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