Turismo e eventos culturais: a Festa da Flor na Ilha da Madeira e as motivações dos turistas

Maria Noémi Marujo

doi:10.14198/INTURI2014.7.04

Autores/as

Maria Noémi Marujo Universidade de Evora, Portugal

DOI:

https://doi.org/10.14198/INTURI2014.7.04

Palabras clave:

Cultural Events, Tourists, Motivations, Flower Festival, Madeira Island

Resumen

Os eventos culturais desempenham um papel essencial no contexto social, cultural, político e económico de um país ou de uma região. No turismo, eles surgem como uma ‘arma’ para identificar ou posicionar um destino, captar mais turistas, melhorar a imagem do lugar ou combater a sazonalidade. As motivações para participar num evento cultural são múltiplas e dependem da natureza do evento. O presente artigo pretende identificar e analisar as duas principais motivações dos turistas para visitarem a Festa da Flor na Ilha da Madeira, bem como a sua intenção de comportamento futuro. Para atingir o objetivo optou-se pela aplicação de um inquérito por questionário através de uma amostra por conveniência. Os resultados mostraram que as duas principais motivações para a maioria dos inquiridos, que visitaram o evento pela primeira vez, estavam associadas ao ‘conhecer a cultura da festa’ e à ‘participação num evento especial’. Para a maioria dos turistas em visita repetida, as duas principais motivações estavam relacionadas com os ‘aspetos culturais do evento’ e ao ‘ambiente da festa’.

Financiación

IGOT-CEG

Citas

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