El efecto de la motivación de viaje sobre la satisfacción del turista a través de las dimensiones de la imagen de destino: El caso del turismo urbano de ocio a Monterrey, México.

José T. Olague, Cesario Armando Flores Villanueva, Juan Baldemar Garza Villegas

Resumen

El tema de este trabajo es el efecto determinante de la motivación de viaje sobre la satisfacción del turista teniendo como variables mediadoras a los dos componentes de la imagen percibida del destino en un contexto de turistas de ocio a la ciudad de Monterrey, México. A través de un modelo de ecuaciones estructurales por medio de mínimos cuadrados parciales (PLS)  fue posible la identificación de los principales indicadores observables de la motivación de viaje de los turistas y obtener evidencia de su papel causal predictivo sobre la satisfacción del turista. En dicha relación, dos componentes principales de la imagen demostraron un efecto mediador para los cuales igualmente quedaron establecidos sus indicadores observables, así como su relación causa – efecto. Con ello se pudo establecer qué aspectos de la motivación son los más importantes para los turistas y vincularlos con la satisfacción del turista y a su vez establecer aquellos aspectos (afectivos y cognitivos) mejor valorados en las percepciones sobre el destino. Finalmente, a modo de conclusión, se emiten recomendaciones generales para la gestión del producto turístico urbano.


Palabras clave

Turismo urbano, satisfacción del turista, motivación de viaje, imagen de destino, PLS, ecuaciones estructurales

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DOI: https://doi.org/10.14198/INTURI2017.14.06



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