Placer y su relación con la lealtad en la experiencia turística

Blanca Estela Correa, Mariano Lechuga Besné, Leovardo Mata Mata

DOI: https://doi.org/10.14198/INTURI2022.24.3

Resumen

El objetivo de este estudio fue analizar los procesos cognitivos que dan origen al placer, con base en la Teoría de la Evaluación Cognitiva (CAT) y la relación entre el placer y la lealtad. Se utilizó un instrumento válido y confiable en español basado en la (CAT), sobre una muestra de 405 visitantes que fueron entrevistados al final de su paseo en trajinera en Xochimilco, CDMX. Los datos se analizaron por medio de un modelo de ecuaciones estructurales (SEM) por sus ventajas en el análisis de variables latentes y sus relaciones de manera simultánea. Los resultados muestran el patrón y las dimensiones propuestas de evaluación cognitiva que dan origen al placer. Por otro lado, el placer está relacionado positivamente con la lealtad. Se sugieren más estudios empíricos en diferentes destinos de habla hispana para contribuir con el uso de la CAT en otros contextos de consumo.


Palabras clave

Placer; lealtad; teoría de la evaluación cognitiva; experiencia turística; Xochimilco.

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DOI: https://doi.org/10.14198/INTURI2022.24.3





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